Lingokids' mission is to help 100 million families around the world raise amazing children through playlearning™. To help us on this mission we’re looking for an exceptional CRM Specialist. The role can be fully remote or based in our sunny Madrid office.

Our goal

We’re reinventing early childhood education through an online language learning service for kids. With fresh content - games, books, videos, interactive episodes, etc - every week, we are helping more than 40M families and their children around the world to develop their skills in a fun and effective way.

Our dream is to have a positive impact on 100M families and we’re working hard to make it a reality. Our talented team of product designers, software engineers, and content producers tweak and improve our product daily while incorporating feedback from our customers.

Are you ready to Playwork™ with us?

As a CRM Specialist, you will be responsible for delivering outstanding user experience through email, push and in-app messages channels, with the goal of increasing engagement and converting visitors into new customers to our product.

You would join our Customer Engagement Team, a multidisciplinary team that will keep growing during the next months.

The mission of our team is to establish long term and profitable relationships with Lingokids customers, communicating with the right person, the right message at the right time.

The whole Marketing department consists in around 30 ****people, working in cross-functional teams with colleagues from Product and Data.

Responsibilities

• Analyze user behaviour, segment and build strategies to maximise conversion rate from free user to paid customer.
• Define, implement and optimize omnichannel flows in Braze (Email, Push notifications & In-App messages).
• Set-up, launch and control one-shot campaigns and customer journeys.
• Suggest improvements and experiment with A/B testing for results optimization.
• Request and manage copies and audiovisual assets to designers and copywriters.
• Monitor KPIs, analyze results and share learning summaries with stakeholders.

Desired experience

• Have at least 3-5 years of experience in Marketing Automation and have worked with Braze (or similar) as a personalisation platform.
• Are familiar with concepts from direct marketing, persuasive copywriting and buyer psychology, and are able to apply them in creative production.
• Have previously created and executed AB and/or multi-variate tests .
• Are rigorous in working with numbers and expertise in Microsoft Excel.
• Have a passion for applying analytical methodologies to solving business problems.
• Are curious and playful, not afraid of tough challenges and confident enough to share your views.
• Enjoy working in a cross-functional team.
• Constructive when reviewing other people's work and take it well when you get feedback on yours, like we are!

English is a must. We are a multicultural team, and we are providing a service in English so, we don't care about certificates, but we expect you to be able to communicate fluently.

You should feel equally comfortable communicating in long-form writing. We have become a fully remote company so, we believe that being articulate in both spoken and written long-form asynchronous communication is key to working efficiently together.

Life at Lingokids

🏡 Unlimited remote working: you can choose to work from home indefinitely or attend our Madrid headquarters whenever you feel like it. This position is open to anyone within +/- 2 hours of the CET timezone.

⚖️ Flexible hours and work-life balance: we care about the results you bring to the team. 9 to 6 and constant commuting is not for us either.

📈 Stock options: joining Lingokids means you can choose to own part of the company.

🌍 Visa sponsorship: if you need a visa to work in the EU, Lingokids will assist you during the visa process, costs included.

📚 Professional growth: up to €2.000 per year for conferences, books, and training.

💬 Language lessons: language learning is what we’re all about! We’ll cover language classes for you to learn Spanish, English or Portuguese.

🩺 Health care: we have optional health insurance as flexible retribution and 4 online therapy sessions for free to help your self-awareness and wellbeing.

💳 Flexible compensation: you'll be able to include your monthly expenses in meals and transportations into your payroll.

🍲 Meal allowances: every month, you will receive a 60€ voucher for you to spend on the restaurants and food delivery services you like the most.

🖥 Home office setup: you'll have a 400€ voucher to set up your home office and a 35€ monthly allowance for remote expenses.

🙌 Feedback culture: feedback is the breakfast of champions, and we take it seriously. We have a real-time and hones feedback culture, with a formal feedback session every month.

If you think you don't tick all the boxes, we'd still love to hear from you. Nobody checks every box, and we are looking for someone excited to join the team!